Writing

Case studies and operator notes.

From building ventures across industries. Receipts, not rhetoric.

  1. Growth · Content Marketing
    Framework

    Growth Curve Method: content routes for 360 marketing in 2026

    A 2026 adaptation of Aditya's original framework: content pillars, supporting content, route systems, cadence, analytics, and AI-assisted optimization.

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  2. Xniper · Audience Simulation
    Paper

    Xniper HBSM: audience simulation before campaign spend

    A public paper-style adaptation of Xniper's 2026 whitepaper: HBSM, XRE, 100 digital humans, 20,000 Monte Carlo data points, and audience simulation before media spend.

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  3. Healthcare · Growth System
    Case study

    Scaling a Jakarta dental clinic from 6 to 10 branches with a full-funnel growth system

    120 to 421 leads/month, Rp300M/month digital-influenced revenue, 6 to 7x ROAS. Performance ads, a website funnel, AI-assisted WhatsApp CS, and a custom CRM, run as one system.

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  4. Consumer · Community
    Case study

    KicauFest: building a community brand for Gold Coin

    Gold Coin sells a commodity. The work was making it a brand people gather around: a viral hero video, a flagship event, and an engaged songbird community across Indonesia.

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  5. Education
    Case study

    Rebuilding the strategy framework at Wall Street English Indonesia

    How a metrics rebuild and a sharper strategy framework helped the business return to profit and reach an all-time-high revenue mark within 1.5 years.

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  6. Finance · Rebrand
    Case study

    #BeraniBerubah: rebranding a rural bank for digital growth

    BPR Hisobhan reborn as BPR Triastra: a full rebrand, a launch campaign, a lead-gen funnel for younger business owners, and the team enablement to run it.

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  7. Media · Social
    Case study

    HypeBuzz: building a trend-media brand from zero

    From nothing to millions of views: a repeatable trend-content engine across Instagram and TikTok, then an activation that turned reach into participation.

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  8. Education · PR
    Case study

    Hacktiv8: an 8X ROAS push for a data-science scholarship

    PR plus performance marketing for Hacktiv8's data-science scholarship: a webinar funnel, paid ads, and national media coverage, returning 8X on ad spend.

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