Fractional CMO · Venture Builder · AI Growth Architect
Mechanical Engineer (Universitas Indonesia, Aerodynamics & Automation) turned Venture Builder and Growth Operator with 10+ years of leadership across education, maritime, healthcare, luxury eCommerce, and B2B SaaS.
Driven over $12M+ (IDR 180B+) in verified client revenue and generated 300,000+ qualified leads across 16 countries. Rather than advising from the sidelines, Aditya steps into companies as an embedded operator with direct P&L accountability.
01 · Delivered & Contributed Outcomes
Specific commercial outcomes delivered from the operating seat across education, healthcare, maritime, and consumer enterprises.
Managed IDR 500M/month ad budget directly responsible for P&L. Hit the highest monthly sales record in company history (Rp9B+/month). Generated 300,000+ qualified leads, doubled marketing output via custom AI tooling, and expanded 2 new branches in BSD & Bekasi.
Architected and executed integrated PR and performance campaign promoting the Data Science Scholarship and Bootcamp with IDR 200M monthly budget. Delivered 8X ROAS, 237 webinar attendees, and feature coverage across 12 national tier-1 media outlets.
Stewarded IDR 2 Billion total marketing budget (IDR 50M/mo social spend) for animal nutrition lines (Gold Coin Bird Feed, Maxime Pet Food, Kunemax). Built and executed 3 consecutive seasons of "KicauFest", generating 1M+ viral video views.
Engineered doctor-led acquisition and conversion architecture for LAMS body contouring. Built body-goal qualification flows to prevent cold-traffic dropoffs, integrated WhatsApp handoff protocols, and fed offline CRM conversion signals to Meta Ads.
Rebuilt patient acquisition engine combining Meta & Google ads, automated AI triage (Cekat.ai), and CRM tracking. Grew monthly patient leads from 120 to 421 and maintained Rp300M+/month revenue across branches.
Restructured commercial brand and technical engineering positioning for Indonesian government procurement (KKP, Bakamla, TNI AL). Built full-funnel digital collateral, visual vessel configurators, and B2G institutional pipeline.
Engineered and scaled a new trend-media IP from scratch across TikTok and Instagram: 3.1M TikTok video views, 670,000+ engagements, and 2.6M unique visitors with $0 initial ad spend.
Engineered digital acquisition and international trust framework for an Australian pre-loved luxury resale platform. Integrated high-ticket authentication proofs into landing page funnels with zero venture funding.
Designed, built, and marketed a specialized no-code landing page and funnel SaaS for Indonesian digital marketers. Self-funded with 100% founder equity; scaled to 84 active paying corporate accounts before market pivot.
02 · Operating Leadership
Embedded executive roles taking full commercial accountability inside operating businesses.
Direct revenue growth and P&L leadership across a multi-brand education portfolio. Primary focus (75%) leading Wall Street English Indonesia while governing acquisition systems for CURIOOkids and INDIES.
Executive operating partner directing brand positioning, B2G defense/government tenders, and commercial sales for a commercial shipyard and vessel engineering facility.
Built an independent digital agency and growth studio into an internationally recognized consultancy serving 70+ corporate and mid-market accounts across 3 continents.
Productized proprietary growth architectures into practical toolkits (ContentStrategist Toolkit, Growth Curve Method, Sales Funnel Secrets) for founders.
03 · The Venture Portfolio
Companies built from zero, operated in senior equity/governance seats, or incubated inside the studio sandbox.
Full-service digital agency in South Tangerang. App development, creative, digital marketing, lead generation, and social. Listed in Clutch.co Top 100 digital agencies worldwide.
Digital growth, branding, and conversion studio. The internal engineering engine that ships ventures while serving 300+ external corporate and mid-market brands.
Commercial shipyard engineering patrol boats, speedboats, and commercial fishing vessels. Directing B2G government positioning, TKDN certification, and tender acquisition.
Embedded operator role across multi-brand education portfolio. Owned full acquisition funnels, delivering 30–40% growth in 5 months to group all-time revenue records.
EdTech venture productising proprietary playbooks: ContentStrategist Toolkit, Growth Curve Method, and founder mentorship for 30+ early-stage startups.
Service-as-software for film and IP distributors: AI audience sentiment analysis, box-office prediction models, and real-time cinema showtime tracking.
Early childhood talent identification using RIASEC profiling. Built end-to-end; initial pilot returned Rp14.5M from Rp5.7M ad spend across 20 paid bookings.
Recreational passenger speedboats and sport-fishing vessels. Brand positioning, 3D hull visual direction, and go-to-market architecture incubated alongside IMI.
No-code funnel and landing page SaaS for Indonesian marketers. Bootstrapped with zero VC capital; achieved Rp428M first-year ARR across 84 active paying corporate accounts.
Active internal testing sandbox: conversational English brand for young professionals (Street Talk), luxury retail & pre-loved goods concept (UrbanLuxe), and an AI-powered solopreneur operational workflow suite (Skelup).
04 · Proprietary Software & Frameworks
Custom software tools, autonomous agent architectures, and proprietary marketing methodologies powering the venture portfolio.
Autonomous growth copilot for funnel telemetry analysis, campaign efficiency reviews, KPI variance tracking, and revenue forecasting reliable enough to evaluate an enterprise P&L.
Personal multi-mode agent system encoding Aditya's strategic heuristics, copywriting cadence, marketing telemetry logic, and decision frameworks into an autonomous operational copilot.
Algorithmic ad scoring system evaluating creative hook strength, cognitive friction, visual contrast, and audience resonance before capital is deployed to Meta or TikTok.
AI-based content and ads simulator. Stress-tests ad messaging against synthetic audience personas to predict click-through propensity and conversion bottleneck points.
Proprietary awareness-tier ad framework mapping Eugene Schwartz awareness states to funnel checkpoints, algorithmic bidding signals, creative angles, and incrementality tests.
Content Pillar, Supporting Content, and Route distribution system proven to scale organic impressions 3X, increase touchpoints 5–7X, and reduce blended CPL by up to 28%.
Answer-Engine Optimization methodology designed for the post-Google era. Structures corporate knowledge to be cited and recommended by ChatGPT, Perplexity, Claude, and Gemini.
Hybrid Behavioral Synthetic Modeling platform utilizing 100 digital human personas and 200 Monte Carlo trials (20,000 data points) to simulate consumer conversion paths. Live at xniper.cloud.
AI-assisted ship visualization and preliminary line-plan explorer in React and Gemini. Generates semi-trimaran hull concepts, cross-sections, and aesthetic deck configurations for IMI.
Enterprise B2B growth architecture connecting inbound, outbound, ABM, SDR motion, and RevOps into a single state machine.
Gamified cognitive potential assessment web app with randomized question logic and archetype diagnostics.
AI character generator with 400B+ combinations. Built for storytelling, gaming, and creative ideation.
05 · Client Portfolio
Over 70+ client accounts managed across education, healthcare, heavy industry, banking, and retail.
06 · Credentials & Background
Academic engineering pedigree, public industry speaking, and published executive operator essays.
2008 – 2012
Bachelor of Mechanical Engineering (B.Eng)
Specialized in Aerodynamics & Automation Engineering.
Thesis: "Design of vertical axis wind turbine Savonius optimized for low wind velocity environments."
Industry Events
adityabayu.com/blog/
Operating Seats & Executive Inquiries
Evaluating select growth-stage or enterprise mandates requiring hands-on commercial architecture, P&L ownership, or AI-accelerated marketing systems across APAC.
* Disclaimer: Reported figures reflect contributions to team outcomes during the engagements described, not sole-authored results.